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ENTRY 03·B.01, PROCESS GUIDE
SOCIAL MEDIA MANAGEMENT · INNER PAGEPROCESS 01 OF 04

Instagram Account Analysis & Audit

A real audit of Galit Fuller and The Connection Company, using public Instagram data to benchmark competitors, evaluate content, and identify growth opportunities.

01/ 04 PROCESS GUIDES
PROCESS COVERAccount audit
PURPOSEAccount audit
TIMELINEAdvanced SMM · Module 1
TOOLSInstagram · Public post data · Google Docs
OUTPUT5 focused deliverables
01 · OBJECTIVE

What this process solves.

Assess how the account performs against relevant competitors, find the content and engagement gaps limiting reach, and turn the evidence into practical recommendations.

02 · OUTCOME

Where it leads.

The audit found a healthy 1.83% engagement rate but limited reach and content variety, creating a clear opportunity for stronger video, storytelling, keyword CTAs, and a named framework.

03 · REAL AUDIT SNAPSHOT

The evidence behind the direction.

This portfolio page condenses Mohamad's original Module 1 audit, based on publicly visible Instagram content and metrics.

CLIENTGalit Fuller · The Connection Company
PLATFORMInstagram
NICHENetworking & Business Coach · Los Angeles
BENCHMARKSParitosh Pathak · Taki Moore
The Connection Company1.83%Engagement rate
Paritosh Pathak0.13%Engagement rate
Taki Moore0.44%Engagement rate
KEY FINDINGS
  • Face-led Reels, personal-brand content, and relatable emotional hooks created the strongest visible response.
  • Text-heavy posts, repetitive promotion, and off-topic announcements produced lower engagement.
  • The account relied on polished carousels and static posts while competitors used more video-first storytelling and stronger opinions.
  • Soft calls to action and the absence of a named method weakened the path from content to conversation and lead capture.
RECOMMENDATIONS
  1. 01Add educational and entertaining short-form video, including concise story or opinion-led Reels.
  2. 02Replace generic “link in bio” prompts with clear question, save, share, or keyword-comment calls to action.
  3. 03Introduce a memorable signature framework, such as The Warm Connection Method.
  4. 04Use more behind-the-scenes, client-win, event, and personal networking stories.
  5. 05Build a structured branded, industry, and niche hashtag system.
  6. 06Connect Instagram keyword CTAs to a DM and email lead-capture path.
04 · INSIDE THE PROCESS

How the work moves.

  1. 01Benchmark the account against Paritosh Pathak and Taki Moore
  2. 02Compare posting frequency, formats, engagement, and hashtag use
  3. 03Review the strongest and weakest visible content patterns
  4. 04Evaluate conversations, calls to action, and the lead path
  5. 05Turn the findings into prioritized improvement recommendations
05 · DELIVERABLES

What you receive.

  • Competitor comparison
  • Content performance analysis
  • Audience engagement evaluation
  • CTA and funnel review
  • Final recommendations
06 · QUALITY CHECKS

Before it moves forward.

  1. 01Public comparisons use the same visible criteria
  2. 02Percentage engagement and absolute reach are kept distinct
  3. 03Each recommendation connects to an observed gap