ENTRY 03·1, CASE STUDY
CONCEPT PROJECT · NOT CLIENT WORKInstagram audit
Daniel Growth Coaching
Strong expertise, inconsistent branding, and limited personal-brand visibility.
01/ 06
ACCOUNT AUDIT
7.4BRAND CLARITY
The brief
Provide a strategic Instagram account audit that identifies the clearest opportunities to improve branding, engagement, and content effectiveness.
What was delivered
A prioritized audit with strengths, gaps, and actionable recommendations.
From question to direction.
- 01Reviewed the profile, visual identity, and existing content mix
- 02Identified strengths supporting positioning and audience connection
- 03Highlighted gaps affecting engagement and visual consistency
- 04Prioritized practical recommendations for content, branding, and growth
The working files.
- Account audit summary
- Strengths and weaknesses matrix
- Prioritized recommendations
- Next-step action plan
What shaped the work.
- —No access to private account analytics
- —Recommendations had to be useful without a full rebrand
- —The audit needed a clear priority order rather than a long issue list
Why this direction.
- 01Separated profile, content, and visual-system findings
- 02Prioritized high-impact changes that could be implemented immediately
- 03Connected every observation to a practical next action
How I would evaluate it.
- A clearer profile promise
- More consistent visual recognition
- A repeatable content mix with fewer disconnected posts
Because this is concept work, these are evaluation criteria—not claimed client results.