ENTRY 03·6, CASE STUDY
CONCEPT PROJECT · NOT CLIENT WORKProject management
Six-Week Cohort Launch
Multiple launch deliverables without one coordinated timeline.
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VISUAL DIRECTION · PROCESS DEMONSTRATIONThe brief
Organize a six-week coaching cohort launch from initial planning through enrollment and participant onboarding.
What was delivered
A charter, launch schedule, onboarding checklist, and risk tracker.
From question to direction.
- 01Defined the project scope, milestones, owners, and success criteria
- 02Built a launch timeline covering content, sales, and enrollment
- 03Coordinated onboarding steps and recurring communication
- 04Tracked dependencies, risks, and delivery status
The working files.
- Project charter
- Gantt-style launch schedule
- Onboarding checklist
- Risk and delivery tracker
What shaped the work.
- —Content, enrollment, and onboarding had overlapping dependencies
- —Approval delays could affect multiple downstream tasks
- —The plan needed to remain understandable to several contributors
Why this direction.
- 01Worked backward from cohort start and enrollment close
- 02Defined owners, dependencies, and approval dates for every milestone
- 03Added risk signals and contingency time around critical launch moments
How I would evaluate it.
- No missed launch-critical dependencies
- Clear ownership and status visibility
- A smoother handoff from enrollment into participant onboarding
Because this is concept work, these are evaluation criteria—not claimed client results.